The Surprising Gap Between Seller Pricing Expectations and Reality

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A surprising pricing gap exists between seller pricing expectations and reality. 80% expect asking price or more, but only 40% of sellers right now actually do. Sources: Realtor.com, RestClub.

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  • A smiling man with a bald head and white beard is wearing a suit jacket and a checkered shirt. He stands against a plain teal background.

    Terry is owner and a licensed Real Estate Broker of iTown Real Estate in Indianola, Iowa. Terry earned the designation of the prestigious Accredited Land Consultant (ALC) through the REALTORS® Land Institute in 2014. In 2023, Terry earned the Certified Real Estate Negotiator designation. Locally he has been in leadership roles with the REALTORS® Land Institute Iowa Chapter, Rotary Club of Indianola, Mt. Calvary Lutheran Church and LaunchPad65. In addition, he is a member of the National Association of REALTORS® and the Des Moines Area Association of REALTORS®.

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